About Alyssa

Alyssa London is an enrolled tribal citizen of the Central Council of Tlingit and Haida Indian Tribes of Alaska. She graduated with honors from Stanford University in 2012 with a Bachelor of Arts in Comparative Studies in Race and Ethnicity. After summer internships with Sealaska, and Microsoft she went on to work for Microsoft as a Partner Marketing Manager from 2012-2014. In this role she traveled globally, meeting and strengthening relationships with Microsoft partners. After Microsoft, Alyssa founded her company, Culture Story (www.ourculturestory.com) with the mission of promoting cross- cultural understanding and appreciation of cultures by creating culturally meaningful content and products.

Alyssa’s passion is to use any platform she is awarded to positively impact people’s lives, this in part led her to pageantry. In February 2017, Alyssa became the first Tlingit Miss Alaska USA and went on and placed top ten at Miss USA 2017. In doing so, she became the first Miss Alaska USA to place as a finalist in 30 years, and the first Alaska Native woman to ever do so. As Miss Alaska USA, Alyssa was appointed “2017 Cultural Ambassador for Sealaska Heritage Institute” and in this role she worked to showcase the vitality of not only her tribe's culture, but also Alaska Native and indigenous cultures. With her platform as Miss Alaska USA and as Sealaska Heritage Institute’s Cultural Ambassador, she effectively showcased a more conscious, thought provoking and contemporary look at Alaska Natives, and indigenous Americans today.

One way she accomplished this was by wearing a robe with her clan crest of the Killerwhale drawn by Tlingit Artist, Preston Singletary over her evening gown to emulate a ceremonial Tlingit robe. The post showing the gown went viral on the Miss Alaska USA Facebook page with 1.5 million views, and was recognized at the 2017 Global Beauty Awards as “Gown of the Year 2017.” The gown can also be found on exhibit at the Soboleff Center Museum in Juneau, Alaska. Another way she accomplished showcasing her culture was when she made top ten, she spoke Tlingit live on National Television in front of an audience of 3 million + people by saying “Tlingit aya xat,” which means I am Tlingit.

Alyssa was recognized in 2017 as “Top 40 under 40” in Indian Country by the National Center of American Indian Enterprise Development for her work bringing awareness to the vitality of Native American culture today.

Alyssa is a speaker, and presenter and travels throughout Alaska and the lower 48 to speak at events, conferences and at schools sharing her story. In anything she does, she prides herself on spreading positivity and encouraging others to pursue their dreams, and to embrace and be proud of their culture and heritage.

Follow Alyssa on social media @alyssaklondon