Selected Press
Alyssa’s journey has been anything but ordinary. Through every step, she’s focused on staying true to her values and making space for thoughtful, lasting work.
Stanford Alumni Magazine: Amplifying Native America
Becoming a storyteller
After winning Miss Alaska USA, London worked as a cultural spokesperson for the Sealaska Heritage Institute, traveling across Alaska for speaking engagements and to host Native events. She discovered a passion for public speaking and began remaking herself as a broadcaster and a media host, as well as an executive communications coach. From 2021 to 2022, she hosted Native America Calling, a live call-in program broadcast on 90 public, community, and tribal radio stations in the United States and Canada. Throughout it all, she continued to produce her YouTube series Culture Story, traveling throughout Indian Country to interview Indigenous people about their food traditions, their artwork, their celebrations, and their lives. In 2020, PBS-affiliated FNX—First Nations Experience—began to broadcast episodes of Culture Story on national television. And that got her noticed by NBC.
Seattle Channel’s City Stream: Alyssa London’s Culture Story
As a child, Seattle’s Alyssa London remembers the challenges she faced on the playground growing up as a member of the Tlingit-Haida Tribe. But thanks to her Tlingit grandfather, she learned about her roots and gained pride in her multicultural identity. That led Alyssa to Stanford University and the pageant stage as a top ten finalist in the Miss USA contest. Now, she’s formed a media company called Culture Story, and she’s the author of a children’s book, "Journey of the Freckled Indian: A Tlingit Culture Story," which she hopes will help kids embrace their heritage. Tatevik Aprikyan has her story.
Tlingit entrepreneur Alyssa London lands major television contributor spot
Tuesday, May 17, 2022
Alyssa London, a citizen of the Central Council of the Tlingit and Haida Indian Tribes, has joined the news network NBC News and cable television network MSNBC as an on-air contributor.
According to MSNBC public relations, London will provide insights on issues affecting American Indians and Alaska Natives. Her first appearance took place on Tuesday morning, when she discussed the hate crime shooting in Buffalo, New York, on the Morning Joe show.
“Honored to join as a contributor. Thank you for the opportunity!” London said in a post on social media.
